Businesses Need to Work Together to Attract Talent

Jan 11, 2018 -

With U.S. unemployment hitting a 17-year low late last year, competition for talent has become increasingly fierce for businesses across the country. Part of a company’s challenge in attracting talent, however, is working with the broader business community in its city, region or state to ensure that it is not only a place where people want to work, but also a place where people want to live. While focusing internally to find and hire employees, companies must also work with each other — even with their competitors — and public or municipal entities to help foster a favorable quality of life and career mobility that will attract talented workers.


Companies must communicate with clear, consistent messaging in a united front to evoke authenticity and a sense of community that is appealing to today’s top talent. Talent attraction has become about telling a region’s story, not just selling a company’s individual offerings. Cue San Diego: Life. Changing. — our campaign that tells authentic stories of San Diegans who have taken advantage of SD’s ample career opportunities with impact-driven companies and changing the world for the better. Through our work-live-explore website,, prospective San Diegans have access to information about our top industries, growing companies, unmatched lifestyle and more….


Read the full byline from American City Business Journals, authored by EDC president and CEO Mark Cafferty here.