The Brand Alliance

San Diego Regional EDC embarked on this brand campaign to highlight San Diego’s growing innovation economy and startup opportunities as a way to drive economic growth in the region. Brand Alliance helps advise on specific tools and other items that can be used by companies on their own channels. Nearly 90 San Diego companies act as unofficial advisors on our campaign and attend quarterly in-person meetings, including Illumina, Qualcomm, and many more.

Request an invite to join Brand Alliance a by sending an email to with your name, title, company, and additional info about why you want to join Brand Alliance.

Our Sponsors

Our sponsors know there has never been a better time to tell San Diego’s story and they’re working with us to make that possible. They believe in investing in the community and supporting something ‘life changing.’San Diego: Life. Changing. is a privately-funded campaign. Every dollar we receive goes towards our efforts to tell the stories of the smart and innovative people that call our region home. If your company is looking for help attracting and retaining talent, we recommended checking out our San Diego: Life. Changing. recruiting toolkit, (both are free), joining our brand alliance (details above), and/or featuring our San Diego @ Work video series. Interested in helping make this campaign reality? Contact Bree Burris at