Coming Fall 2017


San Diego

It’s time for a change.

San DIego Map

They say that the one constant in life is change. And in San Diego, we have always embraced both–life and change.

We work for and create companies that believe in changing the world. Companies that cure disease, protect the environment, improve the way we communicate and brew some of the finest beer (which is important too, right?).

So, as one San Diego transplant said, “Do you want to optimize ads for mobile view or do you want to change the world?”

The choice is yours. Welcome to San Diego….Life.Changing.


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Your Story

We’re not celebrities. We’re artists, engineers, scientists, brewers, parents and friends. We’re  looking for stories of real San Diegans that are living the “Life. Changing.” mantra to potentially be featured in this campaign.

  1. Instagram a photo or video of you (or someone you know) making impact in San Diego and/or answer the question: “how has San Diego changed your life?”
  2. Tag us, follow us and use the hashtag #sdlifechanging
  3. Tell your friends to do the same.

For San Diego Companies

More than 100 San Diego companies have joined the brand alliance — a coalition of brands that want to amplify the San Diego story to the world.

Join The Brand Alliance


Thank you to our sponsors and underwriters that have made this initiative possible.

Learn More